Jamie's Blog

Monday, February 19, 2007

The fake drug that is too Real

An Australian artist, Justine Cooper, created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder. Both the disease and the drug are made up.
The marketing campaign included billboards, a website, and a booth set up in an art gallery in New York. The website and the booth are obviously parody, but they are done so well that many people have decided that the disease and the drug are real. So many people that pharmacies and doctors have been inundated with calls asking for the drug.
If you go to the website for Havidol you can read all about the symptoms that the drug is supposed to treat. It seems that the drug will fix every possible problem you might have. From physical strength, to popularity.
The claims are so outlandish and fantastic, that people should at least be skeptical. It's kind of sad that so many people actually believe that the drug is real after going to the website.
You can read the news story here and go to the main site here


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