Driving Both directions?

Found these photos of a double ended Mini Cooper that BMW presented at a car show in Germany. It can apparently be driven from direction. Just think of the stares you would get while driving this car down the road.
For that matter, forget backing out of parking spaces. Just pull in one direction, and pull out from the other.

You can check it out here on the blog I originally found it on, or for the same story with more pictures here.

Edit: This story reminded me of an old video I saw of a car that was modified to drive backwards. You can check it out on YouTube here. It's a pretty cool video, and I love the background music(Prodigy - Breath).